The Pink Patch Project is an innovative public awareness campaign, championed by law enforcement departments across the United States, designed to bring attention to the fight against breast cancer and to support breast cancer research organizations in combating this devastating disease.

The Pink Patch Project aims to increase awareness about the life-saving benefits of early detection and intervention in the fight against breast cancer. In addition to public education efforts, there is the added goal of raising funds from the sale of pink patch merchandise to directly fund research, treatment and education needed to help find a cure.